L'Oréal Professionnel Fiberceutic's Launch [Press Release]

Friday, June 8, 2012

L’Oréal Professionnel Introduces Fiberceutic 
Botox for your hair: ‘Magic’ molecule from L’Oreal Professionnel promises emergency care for hair to smooth away signs of damage .

About L’Oréal Professionnel

L’Oréal Professionnel is the global specialist in hair care. Born in Paris, a place of creative ferment and historical fashion references, L’Oréal Professionnel combines a passion for fashion with the most innovative technology. The Pioneering houseforms strong links with salons, stylists, top designers and photographers to raise the profile of the hairdressing industry and valorizes the creation and know-how of the profession, constantly playing with the codes to progress. Indeed L’Oréal Professionnel strives to be the ultimate business partner to salons, offering education courses, the most innovative products and business building initiatives.

L’Oréal Professionnel, is known for having collaborated with hairdressers for more than 100 years and to this end has most recently partnered with the Paris Fashion Week celebrating more than a century of collaboration between hairdressing and fashion. The partnership, which embodies such shared values as artisanal creativity and excellence, is the culmination of a long relationship between L’Oréal Professionnel and fashion, a tradition that was born in Paris and which has now spread in Pakistan. Launched in Pakistan in 2009, L’Oréal Professionnel is a key partner for over 1 million of the world's most dynamic hairdressers, including top stylists within Pakistan.

L’Oréal Professionnel combines passion for hair and beauty with cutting edge technology, to bring a portfolio of high performance products to meet consumer needs, allowing each hairdresser to push creativity and achieve outstanding results. The brand’s central belief focuses on hair as the fashion accessory of today, worn to reflect the personality of an individual, as important to the total look as any item of catwalk clothing. Everything by L’Oréal Professionnel reflects this passionate interpretation - from inspirational live shows to their seasonal color collections. More than 100 years later, L’Oréal Professionnel has continued to provide one of the strongest educational programmes in the entire beauty and hairdressing industry.

In Pakistan, L’Oréal Professionnels’ range of in-salon hair services and homecare products are now available only in L’Oréal Professionnel salons including flagship hair color brands Majirel, Richesseand Dia, X-Tenso for superior straightening, Série Expert, the award winning haircare system with exclusive homecare programs, and Tecni.art, the professional styling range.

Fiberceutic's Press Release :

Karachi, 6th June, 2012 L’Oréal Professionnel, the house of French hair dressing, is set to unveil another breakthrough in hair care technology with the launch of ‘Fiberceutic’ across  leading salons in Pakistan on the 7th of June 2012. With properties that turn back the clock on hair, Fiberceutic takes inspiration from aesthetic medicine and redefines the boundaries of technology in hair care with the introduction of the Intra-Cylane molecule. Reversing the negative effects brought on by many years of blow-drying, styling, straightening and repeated chemical treatments, hair rehab starts with Fiberceutic.  The first fiber filling hair treatment from L’Oreal Professionnel, Fiberceutic is a one-stop solution to all hair emergencies and hair fall. With the temperature hitting new highs with every passing day in Pakistan and the damage from heat making hair frizzy and brittle, Fiberceutic also acts as a perfect solution for all the hair trouble that comes with dry, hot and humid weather.

Speaking about L’Oréal Professionnel’s Fiberceutic, L’Oréal Professional Products Division Business Manager, Sadia Shah has said, “Just like skin ages and needs replenishing, so does the hair. The hair cortex fractures from daily aggressions such as blowdrying, chemical treatments or excess sun, and when it becomes fractured it stops hair from looking healthy and shiny.  Those who have had the treatment notice a physical change in their hair; it plumps up and is thicker for longer. To get longer lasting results, a minimum of 4 treatments are recommended and the Fiberceutic home-care mask available from salons is best for longer results. In Pakistan, where hair is prone to becoming frizzy and dry, it is particularly effective and more so for those with long hair, who suffer from dry, split ends and whose hair has become brittle due to damage. It plumps it up and really is the botox for your hair!”

Intra-Cylane, present in Fiberceutic, is the breakthrough molecule from L’Oréal Professionnel  that acts at the core of the hair fiber and provides emergency care for hair that has been severely damaged over time owing to constant exposure to heat and chemical treatments. Reacting upon contact with water, Intra-Cylane moulds itself to the hair's inner cortex to create a flexible yet strong framework that supports the fiber and prevents it from collapsing, and is designed to help reinforce the protective layer of hair. Fiberceutic, popularly referred to as 'hair botox', ensures the treatment first uses a hair filling technique to apply a concentrated serum to the hair, then followed by a sealing treatment that forms a protective layer on the hair, consolidating and reconstructing fiber. 

The Fiberceutic treatment works wonders on split ends and rough hair giving it a picture perfect finish. With lasting results of up till 10 shampoos the treatment is further complimented by L’Oréal Professionnel’s Serie Expert Fiberceutic mask for home care use, a protective and intense replenishing product that prolongs the results of the treatment. The severely damaged hair, suffering from overexposure over the years, is rejuvenated from the inside with a unique firm touch on the outside.

L’Oréal Professionnel’s new hair botox treatment,Fiberceutic, can be availed at L’Oréal Professionnel partner hair salons across the country. 

Lets have a look Fiberceutic's 1st application in Pakistan on Saba Ansari of The Sab's Saloon 

Ghazia From Alle'nora Saloon Talks About Hair Botox :

For me , hair botox is a hit and for sure a great revolution in hair care industry . I'll update this post when I ll get it done with the treatment .

For further information about Fiberceutic and partner Salons which offer this service, log on to:

So what do you think about it ? Want to give it a try ?

3 comments on "L'Oréal Professionnel Fiberceutic's Launch [Press Release]"
  1. Thank you for sharing . It was really wonderful. and you are looking so wonderful in video.

  2. wow, at last there is something for the betterment of damage hair...

  3. That's really amazing brand for women .
    thanks for share this post .
    we know very well LOREAL is one of the best brand in the world .

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