L'oreal Color Riche Pure Reds in Liya [Review & Swatches]

Tuesday, July 7, 2015

Red Lipstick - you either got to love it or hate it. 

L'Oreal released Pure Reds collection lately consists of Five amazing shades in all in red. It pretty bold makeup statement and that being said by L'Oreal, there are 285 shades of red which are visibly different to the naked eye that is why we struggle so much to find a perfect red for us.

L'Oreal Color Riche Pure Reds

A matte that reveals red's color intensity. Enriched with velvet spheres, pure pigments, and jojoba oils, lips feel more hydrated after applying.

L'oreal Color Riche Pure Reds in Liya
L'oreal Color Riche Pure Reds in Liya
L'oreal Color Riche Pure Reds in Liya

My Verdict 

Liya's red described as a pure scarlet red that is designed to suit cool skin tones and my first impression with it was "it's going to wash me out completely" but it looks absolutely gorgeous on me. A kind of color that I can wear anytime without fear. A kind of color that can be paired up with intense smoky eyes for a night out or with a neutral/naked eye makeup with a red pout though it looks absolutely gorgeous on its own too.

It has a complete matte finish with very intense pigmentation and can be worn as a subtle tint to rich scarlet red pout, that depends on how much intensity you want. The texture is smooth and creamy that glides like a butter without tugging or without accentuate fine lines. A very light formula that I can wear it and forget that I am actually wearing anything on my lips which honestly speaking I didn't expect. Although, they say the formula is hydrating but if you've dry, chapped lips I'd definitely recommend prep and prime your lips prior putting it on for perfect red pout. 

As for longevity, I had no doubts since it is matte and formula is very smooth and creamy it lasts on my for about five hours even after drink and eating and lasts well on me for six hours but it doesn't dispose of off evenly which is bothersome for me. It has a very subtle floral smell which completely fades away once applied.

L'Oreal Color Riche Pure Reds comes in a textured matte black case with a golden bullet and customized signature of a respective brand ambassador further encased in black leather case with a magnetic opening which I quite like it. It gives a feel of "you're special" effect to the consumer.

L'oreal Color Riche Pure Reds in Liya Swatch
L'oreal Color Riche Pure Reds in Liya Applied
L'oreal Color Riche Pure Reds in Liya 

You Might Like Them 
  • You're looking for a matte lipstick.
  • You expect a matte lipstick to be moisturizing.
  • You're looking for a lightweight formula.
  • You expect it to be long-lasting without accentuating fine lines.
  • You're looking for a sheer to opaque coverage.

You Might Not Like It
  • You're on a budget.
  • You don't like a matte finish.
  • You expect it to fade evenly.

My Rating 

L'Oreal Color Riche Pure Reds Collection priced PKR 1800 and available nationwide in Pakistan easily. And it's priced £6.99 and available in Boots and Superdrug and priced $5.99 at Target.

Have you tried L'Oreal Color Riche Pure Reds Collection? What do you think about it?

This product sent to me for PR and however has not affected my opinion at all I have given my 100% genuine and honest about the product mentioned in the post above . 


46 comments on "L'oreal Color Riche Pure Reds in Liya [Review & Swatches]"
  1. A bit pricy for a lipstick to me, but i love the shade :)

    1. Yeah I agree, for a drugstore brand prices are bit steep :) x

  2. i haven't tried any lipstick from this collection :/ but this red looks so gorgeous !!

    1. I love all of them almost from the collection. Do give it a go & I'm sure you'll love it :) xx

  3. Wow red color lipsticks are always adorable. Love the matte finish it gives. Nice review. :)

    Shyzah Dazzles

  4. Wow, what a shade! Lovely pictures by the way

  5. Waooow !! Really nice shade. I just love it. It really moisturizes the lips.


  6. I love the colour!~ The red is so nice.. especially on the lips

  7. it is a beautiful red....Loreal lipsticks are amazing

    1. Yeah, they are.. For a price tag, I do agree they are steep x

  8. Such a gorgeous red! Thanks for your review :)

  9. Oh wow how pigmented is that lip stick? I love the packaging! It seems to perfect to use haha x
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  10. OOh that is a really beautiful shade and I love the little case x

  11. This shade is beautiful. I do like when the reds wear away evenly, though. Nothing worse than that dreaded fade line!

  12. This is absolutely stunning! I love red lipsticks. This range is not launched in India yet. I'll get my hands on it as soon as they launch it here. Lovely swatches and review :)

    1. Oh !! I thought its already launched in India as I'd seen advert on TV.. I hope you're going to like it as much as I do :) x

  13. What a lovely red. KBxx


  14. Wow, such a gorgeous shade! The formula sounds great too!

  15. The packaging is lovely!! The shade looks really nice on you, too, although I tend to go for pinks over reds :)

    Jess xo

    1. Aaahh! I hear you completely girl <3 I prefer pinks over reds too and completely smitten by pink lipstick .. Haha!!

  16. This is so pretty red and the formula of these is amazing as well x

    Pink Frenzy

  17. oh wow this shade is STUNNING its on my list for sure :) ;) http://ninasbargainbeauty.blogspot.com

  18. This looks a lovely shade, i think for such good formula this price is OK.

  19. the packaging is lush on these. is till need to try this range

  20. the red color is so bold and pigmented. i really love it.
    is that matte or glossy lipstick?

  21. Ooh this looks like a beautiful colour, I'd definitely wear it! xx

  22. I can't pull off a red lip myself, but the shade is absolutely gorgeous <3

    Louise x

    With love from Lou

  23. Totally love this Red from L'oreal, looks great on you. I guess I have little more deeper red.

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  24. wow, that red seems just a perfect red! love it! ...its more me because its matte! so gonna try it!

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  25. That is a pretty shade, great for the summer!! I would love to own this! =)

  26. wow, a really loud bold red lip colour! i like the packaging as well!

  27. The shade is pretty sexy isn't it. I also love the Blake shade.

  28. Liya is not available in my country, but I love Pure Reds line. Those lippies are really amazing.

  29. You're absolutely right, it's love or hate with red lipsticks. I find one that looks so gorgeous in the packaging but when on my lips, it looks awful. LOL. This looks like a great red and I'm surprised that it's matte because it looks creamy on your lips, or maybe has this beautiful sheen.

  30. Never been a fan of l'oreal, not sure why? The colours you've shown here look quite yummy though

  31. L'Oreal Star Reds are my absolute favorite. Such depth and variation in the collection is super. Btw looks great on you.
    - Heena, www.icynosure.in

  32. Loreal is a great makeup brand I always love their lipsticks and this one is no exception. Sadly I do not think that it would suit me but it still looks great!http://www.fadedspring.co.uk


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